Every once in a while, a new beauty product comes along and dominates the beauty market, and we rarely stop and think how this product is any different from the other products we’ve been buying and using quite happily up until now…

Following their success in the Asian market, they have quickly become a buzz word in the European beauty industry, but what is a ‘BB cream’? A ‘BB Cream’ can stand for blemish balm, blemish base or a beauty balm but they all mean the same thing, that is, a cream for application to the face which provides moisture, SPF protection and the sheer coverage of a foundation. The difference between a BB cream and a foundation is that a BB Cream should also include healing properties such as anti-inflammatory serums to make skin look younger.

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