Beauty product reviews are the bread and butter of this blog – people love reading them, and I love writing them.

Here are my top seven tips to make that review impartial, relevant and super shareable.

1. Be honest and impartial
The most important thing to remember when writing a review is that it should be your honest opinion.

Anyone can read the sales patter about a product on the company’s website – readers are coming to you because they want to know what the product is really like – does it sting when you apply it? Does it only come in shades of beige? Does it get all over your teeth when you drink coffee? Tell us.

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