Predicting how your readers will react to your articles is difficult, even knowing who they are in the first place is tricky, so when a Mashable writer called brown nail varnish ‘poopy’ she probably thought no one would disagree with her.
The article, entitled “How to pull off the ugliest fall nail colors,” also listed sea sick green, rotten pumpkin orange and dirty penny bronze among undesirable varnish options, and tried to help readers avoid looking like they were “wear[ing] the bathroom on [their] nails.”