If you don’t know who DJ Khaled is, chances are you don’t listen to commercial Hip Hop, don’t have snapchat and don’t have a subscription to Source magazine.

But in 2016 the producer, DJ and music label executive has managed to become the King of snapchat, shamelessly promoting his appearances, apparel and music.

This year alone DJ Khaled has signed a management-only deal with Jay Z’s company, Roc Nation, announced his ninth studio album and released a single featuring Drake.

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