When working with coaching clients, this is probably one of the hardest steps to tackle. If I had a pound for every time someone refused to pick one area of interest because they are ‘multi-passionate’ well, I’d probably ony have about £20, but you see my point!
Your highlight tray is one of the first places new followers check out when they find your profile. You don’t want them to find a random assortment of poorly labelled snippets from nights out in Soho in 2017, or even worse highlight covers with no content behind them at all.
Imagine going into a shop, asking the staff a question and they completely ignore you. How likely are you to go back into that shop again? That’s how you’re treating your followers when they comment on your posts and you don’t reply.
Your username doesn’t just give people a good first impression on social media, it’s how your fans refer their friends and family to you offline. Make it easy for them to find you by having the same username across the board.
As soon as lockdown began the number of Instagram Lives sky rocketed. With everyone stuck at home celebs, businesses and influencers started using the platform more than ever.
Ahh the carousel, or ‘gallery post’, a great way to create value-packed posts full of information for your followers. But are there any downsides to using them?
My DMs and comments are full of questions from followers worrying about parts of their Instagram profile that simply do not matter.
You don’t need to have a professional photoshoot or spend hundreds on a set of new images for Instagram, but you do need to pick something that stands out.
You’ve filmed, edited and exported, now it’s time to upload, but to get maximum views on your Instagram video – you need to make sure your cover image is as attention-grabbing as possible.
