Hi, it’s me, talking about The Real Housewives franchise again.
Feel free to skip this one if you think I’m being ‘all uncool’ but I ‘made it nice’, and want to ‘mention it all’ when it comes to what the franchise indirectly taught me about Instagram marketing.
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‘I’ll be happy when I start making money from Instagram’
‘I just need to get to 10k followers and it will all be worth it’
‘I need to post daily until I make 100 sales, then I can chill’
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There’s a common misconception that to make ‘real money’ on Instagram you need thousands of followers and to post sponsored content for teeth whitening strips and flat tummy tea all day.
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When working with coaching clients, this is probably one of the hardest steps to tackle. If I had a pound for every time someone refused to pick one area of interest because they are ‘multi-passionate’ well, I’d probably ony have about £20, but you see my point!
Your highlight tray is one of the first places new followers check out when they find your profile. You don’t want them to find a random assortment of poorly labelled snippets from nights out in Soho in 2017, or even worse highlight covers with no content behind them at all.
Imagine going into a shop, asking the staff a question and they completely ignore you. How likely are you to go back into that shop again? That’s how you’re treating your followers when they comment on your posts and you don’t reply.
Your username doesn’t just give people a good first impression on social media, it’s how your fans refer their friends and family to you offline. Make it easy for them to find you by having the same username across the board.
As soon as lockdown began the number of Instagram Lives sky rocketed. With everyone stuck at home celebs, businesses and influencers started using the platform more than ever.
Ahh the carousel, or ‘gallery post’, a great way to create value-packed posts full of information for your followers. But are there any downsides to using them?
My DMs and comments are full of questions from followers worrying about parts of their Instagram profile that simply do not matter.
Phoebe Parke 