Calling all sneakerheads! You won’t want to miss this…

Sporty footwear giants PUMA have teamed up with McQ (Alexander McQueen’s trendy little sister brand) once again and will release a collaborative collection in February this year.

Alexander McQueen launched his McQ in 2005. The vision was to produce a modern sister brand inspired by street culture which is what PUMA have always been famous for. I popped down to the Ace Hotel in Shoreditch to see the new collection and have a nose around.

“This season, traditional shoe design is challenged by human anatomy,” say the brand. “Ribcages and tendons re-inspire silhouettes to create cage-like styling. Morphing, marble-like prints grace PUMA’s iconic sporting shapes.” 

What do you think of the new collection?