So you’ve set up your Instagram account, chosen a handle and profile picture and now…. what on earth to put in that bio?
The blank space stares you in the face and you panic and write something like ‘Bios are hard!’ While that is a very true statement, if you want to build you personal brand on Instagram, or even if you just want to stand out from the crowd – you’re going to need to be more specific.
Your bio is one of the first things people see when they land on your profile, and it’s prime real estate for getting your brand message across – no one is going to be able to buy from you if they don’t know what you’re selling. Even if you’re not selling anything, you have about three seconds to make a good impression on someone and get them to follow, so clarity is key.